Adidas 3SSB Gold Circuit
Formula Elite Academy
FEA Basketball has established itself as one of Atlanta's premier travel basketball programs, with thriving high school and middle school programs. As an Adidas 3SSB Gold circuit, we offer players a true pathway to the next level. We also provide top-tier private training, competitive open run opportunities, and purposeful opportunities.
Shoe-Circuit Powerhouse
Travel Program
Formula Elite Academy is one of Atlanta's premier shoe-circuit teams. Our high school and middle school teams are defined by high-level play and high-character leadership. Our players receive true basketball development from coaches who know what it means to get to the next level. We're always searching for talented players with the drive to compete at the highest level.
The Formula
Leadership
William “Will” Upshaw
Co-Founder & Head Coach
William (Will) Upshaw co-founded Formula Elite Academy and Faith Effort Action. William's passion for inspiring, teaching, and witnessing growth and success in each of his players has been the essential ingredient to the Formula in Formula Elite Academy.
Born and raised in Texas, William played basketball in high school and at North Richland Community College. In 2014, after years of successfully pursuing his passion for songwriting, he was offered an opportunity to coach youth basketball. Here, he realized his gift of motivating and helping young men with not only their basketball skills but their confidence and potential.
His passion and love for God and his family are what drives him to remain steadfast in his pursuit to pour into our youth so that they can be successful in all areas of their life. William W. Upshaw is married to his muse and business partner, Jayme. They have four sons. He enjoys playing basketball in his free time and spending time with his family.
Elite Development
Training
We offer top-tier individual and group training designed to elevate every aspect of your game. Whether you're sharpening your handle, improving your IQ, or getting reps in a competitive setting — FEA training sessions give you the edge you need to reach the next level.
Every Weekend · June · July · August
Dig Deep Open Runs
Every Saturday and Sunday in June, July (excluding July 4th), and August, FEA is hosting competitive open runs. Come get competitive reps in a high-level environment. Message us to learn the location and register your spot.
When
Sat & Sun
Time
11AM – 1PM
Cost
$35 / Player